• Session 1 - Business Case Learning Strategy: 
• Overview and introducing basic guidelines for approaching Business Case.
• Sharing from those who have passed the Management Trainee program at various MNCs. 
• Session 2 - Product Launching Strategy & Marketing Penetration Strategy: Analysis and development of strategic thinking to successfully launch products into the market and grow them, through case studies of Nokia, Grab, FPT, Masan, Hyundai, etc.
• Session 3 - Working session 1:  Reviewing assignments from Session 1 and Session 2 to reinforce students' understanding.
• Session 4 - Brand Building Strategy: Building foundational knowledge on Branding and the process of crafting strategies to effectively narrate a company's story to its customers, illustrated through case studies from Burger King, Omo, Heineken, etc.
• Session 5 - Crisis Management Strategy: Understanding how businesses anticipate, manage, and deal with crises originating both internally and externally, as seen in case studies of KFC, Suntory Pepsico, etc.
• Session 6 - Working session 2: Reviewing assignments from Session 4 and Session 5, while also reviewing the entire course to reinforce the knowledge gained over the 6 sessions. 

Students are passionate about Business Case competition: For those who need to master analytical skills, evaluation, and handling real business situations by grasping and solving case studies.

“Freshers” aiming for Management Trainee positions: For those aspiring to join multinational corporations and feel the need to hone their skills in “solving Business Cases” presented during competitions.

Business employees and professionals: For individuals currently working in the business sector, including company staff, business specialists, consultants, project managers, etc. The Business Case class aids in enhancing abilities in analysis, evaluation, and making business decisions by applying methodologies and skills in resolving complex business scenarios.