{"id":795,"date":"2023-07-26T11:59:19","date_gmt":"2023-07-26T11:59:19","guid":{"rendered":"https:\/\/gap.h216182.dpsmedia.vn\/?p=795"},"modified":"2023-08-03T08:23:48","modified_gmt":"2023-08-03T08:23:48","slug":"dove","status":"publish","type":"post","link":"https:\/\/gap-institute.com\/en\/dove\/","title":{"rendered":"DOVE"},"content":{"rendered":"

Source: Unilever Vietnam<\/span><\/i><\/p>\n

INTRODUCTION:<\/b><\/p>\n

\u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng kinh doanh th\u1ef1c t\u1ebf v\u1ec1 1 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng nh\u1ea5t l\u1edbn nh\u1ea5t Vi\u1ec7t Nam – Unilever. T\u00ecnh hu\u1ed1ng kinh doanh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chuy\u00ean \u0111\u1ec1 v\u1ec1 Marketing, Branding, v\u00e0 Creativity t\u1ea1i H\u1ecdc vi\u1ec7n G.A.P v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc l\u00e0 SV n\u0103m cu\u1ed1i v\u00e0 ng\u01b0\u1eddi \u0111i l\u00e0m tr\u1ebb tu\u1ed5i.<\/span><\/p>\n

B\u00ean d\u01b0\u1edbi l\u00e0 t\u00f3m t\u1eaft c\u1ee7a case study.<\/span><\/p>\n

SUMMARY<\/b><\/p>\n

Unilever l\u00e0 c\u00f4ng ty l\u1edbn th\u1ee9 ba trong ng\u00e0nh ch\u0103m s\u00f3c c\u00e1 nh\u00e2n theo m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng phi t\u1eadp trung trong nhi\u1ec1u th\u1eadp k\u1ef7, ho\u1ea1t \u0111\u1ed9ng g\u1ea7n nh\u01b0 m\u1ed9t c\u00f4ng ty s\u1edf h\u1eefu cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 n\u00f3 ti\u1ebfp th\u1ecb. Sau khi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty ch\u1eadm l\u1ea1i, Unilever \u0111\u00e3 r\u00fat g\u1ecdn 1600 th\u01b0\u01a1ng hi\u1ec7u xu\u1ed1ng c\u00f2n 400, t\u1ed5 ch\u1ee9c th\u00e0nh 4 lo\u1ea1i s\u1ea3n ph\u1ea9m: Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, Th\u1ef1c ph\u1ea9m, \u0110\u1ed3 u\u1ed1ng gi\u1ea3i kh\u00e1t, v\u00e0 Ch\u0103m s\u00f3c t\u1ea1i nh\u00e0.\u00a0<\/span><\/p>\n

N\u0103m 2017, Dove tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t c\u1ee7a Unilever v\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ee5 n\u1eef t\u1eeb 24-40 tu\u1ed5i. Theo sau phong tr\u00e0o n\u1eef quy\u1ec1n nh\u1eefng n\u0103m 1960, Dove chuy\u1ec3n sang s\u1eed d\u1ee5ng nh\u1eefng l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c v\u1ec1 l\u1ee3i \u00edch so s\u00e1nh c\u1ee7a s\u1ea3n ph\u1ea9m. N\u0103m 2000, Dove \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 m\u1ed9t trong nh\u1eefng \u201cTh\u01b0\u01a1ng hi\u1ec7u ch\u00ednh\u201d c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t cho nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m. N\u0103m 2004, nghi\u00ean c\u1ee9u v\u1ec1 \u201cV\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1\u201d \u0111\u00e3 thuy\u1ebft ph\u1ee5c r\u1eb1ng Dove n\u00ean th\u00e1ch th\u1ee9c khu\u00f4n m\u1eabu v\u1ec1 v\u1ebb \u0111\u1eb9p. Chi\u1ebfn d\u1ecbch V\u00ec v\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng \u1edf Hoa K\u1ef3, sau \u0111\u00f3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 ch\u00e2u \u00c1. Chi\u1ebfn d\u1ecbch ngay sau \u0111\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9, tuy nhi\u00ean l\u1ea1i th\u1ea5t b\u1ea1i \u1edf Ch\u00e2u \u00c1. Sau khi nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u00e0 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia v\u0103n h\u00f3a, Miles x\u00e1c \u0111\u1ecbnh r\u1eb1ng v\u1ea5n \u0111\u1ec1 h\u00ecnh \u1ea3nh c\u01a1 th\u1ec3 v\u00e0 \u00e1p l\u1ef1c ph\u1ea3i tu\u00e2n theo m\u1ed9t phi\u00ean b\u1ea3n l\u00fd t\u01b0\u1edfng c\u1ee7a v\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1 l\u00e0 v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u, nh\u01b0ng b\u1ea3n ch\u1ea5t v\u00e0 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m c\u1ee7a n\u00f3 kh\u00e1c nhau gi\u1eefa c\u00e1c v\u00f9ng. V\u1ec1 l\u00fd thuy\u1ebft, s\u1ea3n ph\u1ea9m c\u1ee7a Dove v\u00e0 truy\u1ec1n th\u00f4ng bao qu\u00e1t s\u1ebd ph\u1ed1i h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb tr\u00e1i tim v\u00e0 kh\u1ed1i \u00f3c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1eb1m x\u00e2y d\u1ef1ng t\u00ecnh y\u00eau th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho Dove, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0o n\u0103m 2013, Dove tr\u1edf l\u1ea1i k\u00eanh truy\u1ec1n th\u00f4ng Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u1edbi Real Beauty Sketches, Sketches \u0111\u00e3 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch b\u00ean trong \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ef1 t\u1ef1 tin c\u1ee7a ph\u1ee5 n\u1eef v\u00e0 khi\u1ebfn ph\u1ee5 n\u1eef t\u1ef1 tin h\u01a1n v\u1ec1 c\u01a1 th\u1ec3 m\u00ecnh. Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb c\u1ee7a Dove kh\u00f4ng c\u00f2n m\u1edbi l\u1ea1 n\u1eefa v\u00e0 b\u1ecb ho\u00e0i nghi v\u1ec1 m\u1ee5c \u0111\u00edch. Galvani v\u00e0 Miles \u0111\u00e3 v\u1eadn \u0111\u1ed9ng n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 chi ti\u00eau ti\u1ebfp th\u1ecb theo m\u1ee5c \u0111\u00edch, bao g\u1ed3m c\u1ea3 vi\u1ec7c t\u00ecm th\u00eam c\u00e1ch \u0111\u1ec3 t\u00edch h\u1ee3p m\u1ee5c \u0111\u00edch v\u00e0o truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m. Nghi\u00ean c\u1ee9u k\u1ebft lu\u1eadn r\u1eb1ng t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n c\u1ee7a Dove cao g\u1ea5p \u0111\u00f4i \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 chi ti\u00eau v\u00e0o m\u1ee5c \u0111\u00edch so v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 chi ti\u00eau \u00edt h\u01a1n. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u00f3 m\u1ee5c \u0111\u00edch do Dove th\u1ef1c hi\u1ec7n, \u0111i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong v\u00f2ng v\u00e0i n\u0103m t\u1edbi, b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00f4ng c\u00f3 m\u1ee5c \u0111\u00edch \u0111\u00edch th\u1ef1c s\u1ebd kh\u00f4ng c\u00f3 vai tr\u00f2 trong danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Unilever.<\/span><\/p>\n

SHORT TEXT<\/b><\/p>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Dove qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn d\u1ecbch V\u00ec v\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1 t\u1ea1o n\u00ean \u0111\u1ed9 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u00e0i h\u1ecdc v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee5c \u0111\u00edch.\u00a0<\/span><\/p>\n

GHI CH\u00da:<\/b><\/p>\n

T\u00ecnh hu\u1ed1ng n\u00e0y gi\u00fap c\u00e1c gi\u1ea3ng vi\u00ean t\u1ea1i G.A.P h\u01b0\u1edbng d\u1eabn h\u1ecdc vi\u00ean v\u1ec1 Brand Key Model n\u1ed5i ti\u1ebfng c\u1ee7a t\u1eadp \u0111o\u00e0n Unilever, c\u00e1ch th\u1ee9c Unilever \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf, c\u0169ng nh\u01b0 gi\u00fap h\u1ecdc vi\u00ean ph\u00e2n t\u00edch ph\u1ea3n bi\u1ec7n v\u1ec1 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf trong vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh Brand Key Model. T\u00ecnh hu\u1ed1ng n\u00e0y c\u0169ng gi\u00fap h\u1ecdc vi\u00ean \u0111\u00e0o s\u00e2u ph\u00e2n t\u00edch v\u1ec1 1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng – Dove.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Ngu\u1ed3n: t\u1eadp \u0111o\u00e0n Unilever Vi\u1ec7t Nam L\u1edcI D\u1eaaN: \u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng kinh doanh th\u1ef1c t\u1ebf v\u1ec1 1 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng nh\u1ea5t l\u1edbn nh\u1ea5t Vi\u1ec7t Nam – Unilever. T\u00ecnh hu\u1ed1ng kinh doanh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chuy\u00ean \u0111\u1ec1 v\u1ec1 Marketing, Branding, v\u00e0 Creativity t\u1ea1i H\u1ecdc vi\u1ec7n…<\/p>","protected":false},"author":1,"featured_media":948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"\nDOVE - G.A.P<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gap-institute.com\/en\/dove\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DOVE\" \/>\n<meta property=\"og:description\" content=\"Ngu\u1ed3n: t\u1eadp \u0111o\u00e0n Unilever Vi\u1ec7t Nam L\u1edcI D\u1eaaN: \u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng kinh doanh th\u1ef1c t\u1ebf v\u1ec1 1 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng nh\u1ea5t l\u1edbn nh\u1ea5t Vi\u1ec7t Nam – Unilever. T\u00ecnh hu\u1ed1ng kinh doanh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chuy\u00ean \u0111\u1ec1 v\u1ec1 Marketing, Branding, v\u00e0 Creativity t\u1ea1i H\u1ecdc vi\u1ec7n...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gap-institute.com\/en\/dove\/\" \/>\n<meta property=\"og:site_name\" content=\"G.A.P\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T11:59:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-03T08:23:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gap-institute.com\/wp-content\/uploads\/2023\/07\/Case_Dove.png\" \/>\n\t<meta property=\"og:image:width\" content=\"534\" \/>\n\t<meta property=\"og:image:height\" content=\"691\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admingap\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admingap\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gap-institute.com\/dove\/\",\"url\":\"https:\/\/gap-institute.com\/dove\/\",\"name\":\"DOVE - G.A.P\",\"isPartOf\":{\"@id\":\"https:\/\/gap-institute.com\/#website\"},\"datePublished\":\"2023-07-26T11:59:19+00:00\",\"dateModified\":\"2023-08-03T08:23:48+00:00\",\"author\":{\"@id\":\"https:\/\/gap-institute.com\/#\/schema\/person\/f5972c2eabc5677e73ce8b11964ddf4b\"},\"breadcrumb\":{\"@id\":\"https:\/\/gap-institute.com\/dove\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gap-institute.com\/dove\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gap-institute.com\/dove\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/gap-institute.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DOVE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gap-institute.com\/#website\",\"url\":\"https:\/\/gap-institute.com\/\",\"name\":\"G.A.P\",\"description\":\"Ti\u1ebfp S\u1ee9c T\u00e0i N\u0103ng Vi\u1ec7t\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gap-institute.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/gap-institute.com\/#\/schema\/person\/f5972c2eabc5677e73ce8b11964ddf4b\",\"name\":\"admingap\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gap-institute.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f6d84f749c8f56fd72b9622b01c79a8154a03e861560c364791a5eda4470954?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f6d84f749c8f56fd72b9622b01c79a8154a03e861560c364791a5eda4470954?s=96&d=mm&r=g\",\"caption\":\"admingap\"},\"sameAs\":[\"https:\/\/gap-institute.com\"],\"url\":\"https:\/\/gap-institute.com\/en\/author\/admingap\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"DOVE - G.A.P","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gap-institute.com\/en\/dove\/","og_locale":"en_US","og_type":"article","og_title":"DOVE","og_description":"Ngu\u1ed3n: t\u1eadp \u0111o\u00e0n Unilever Vi\u1ec7t Nam L\u1edcI D\u1eaaN: \u0110\u00e2y l\u00e0 t\u00ecnh hu\u1ed1ng kinh doanh th\u1ef1c t\u1ebf v\u1ec1 1 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng nh\u1ea5t l\u1edbn nh\u1ea5t Vi\u1ec7t Nam – Unilever. T\u00ecnh hu\u1ed1ng kinh doanh n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chuy\u00ean \u0111\u1ec1 v\u1ec1 Marketing, Branding, v\u00e0 Creativity t\u1ea1i H\u1ecdc vi\u1ec7n...","og_url":"https:\/\/gap-institute.com\/en\/dove\/","og_site_name":"G.A.P","article_published_time":"2023-07-26T11:59:19+00:00","article_modified_time":"2023-08-03T08:23:48+00:00","og_image":[{"width":534,"height":691,"url":"https:\/\/gap-institute.com\/wp-content\/uploads\/2023\/07\/Case_Dove.png","type":"image\/png"}],"author":"admingap","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admingap","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gap-institute.com\/dove\/","url":"https:\/\/gap-institute.com\/dove\/","name":"DOVE - G.A.P","isPartOf":{"@id":"https:\/\/gap-institute.com\/#website"},"datePublished":"2023-07-26T11:59:19+00:00","dateModified":"2023-08-03T08:23:48+00:00","author":{"@id":"https:\/\/gap-institute.com\/#\/schema\/person\/f5972c2eabc5677e73ce8b11964ddf4b"},"breadcrumb":{"@id":"https:\/\/gap-institute.com\/dove\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gap-institute.com\/dove\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gap-institute.com\/dove\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/gap-institute.com\/"},{"@type":"ListItem","position":2,"name":"DOVE"}]},{"@type":"WebSite","@id":"https:\/\/gap-institute.com\/#website","url":"https:\/\/gap-institute.com\/","name":"G.A.P","description":"Ti\u1ebfp S\u1ee9c T\u00e0i N\u0103ng Vi\u1ec7t","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gap-institute.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gap-institute.com\/#\/schema\/person\/f5972c2eabc5677e73ce8b11964ddf4b","name":"admingap","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gap-institute.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f6d84f749c8f56fd72b9622b01c79a8154a03e861560c364791a5eda4470954?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f6d84f749c8f56fd72b9622b01c79a8154a03e861560c364791a5eda4470954?s=96&d=mm&r=g","caption":"admingap"},"sameAs":["https:\/\/gap-institute.com"],"url":"https:\/\/gap-institute.com\/en\/author\/admingap\/"}]}},"_links":{"self":[{"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":3,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"predecessor-version":[{"id":950,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/posts\/795\/revisions\/950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/media\/948"}],"wp:attachment":[{"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gap-institute.com\/en\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}